Ways to Improve Your Landing Page for Better ConversionsTerohan Nula June 18, 2018 0 COMMENTS
You may have read about the value of having multiple landing pages. Creating one is the first step, but the next few are about making a page that is effective and delivers the results you want. Web design experts from Denver cite the following ways to create one that meets your goals.
Organized and Clean Layout
A landing page must have a specific goal in mind and details that relate to that purpose. Information overload on this may cause confusion or an action from a visitor that is not advantageous to you (e.g., clicking back, closing the tab, or choosing a competitor). Organize the layout in a way that focuses on certain aspects of your brand or sections that lead users further down the sales funnel.
Achieve this by creating a clean and clear layout—publish a few pieces of content, whether videos or images; use concise articles about your products and services; and provide a strong call-to-action. Stir your visitors in the directions that are advantageous to you.
Use Trust Signals
Placing and leveraging trust signals through your landing pages allow you to develop a rapport with visitors. Once you establish a strong connection because of mutual trust, you can move the relationship from casual user to either paying customer or regular visitor.
Trust signals can be anything from classic testimonials on a page or word-of-mouth references from previous customers to “likes” or “shares” through various platforms such as Twitter or Facebook.
Create a Clear and Understandable Value Proposition
Related to the first point, you’ll need clarity to hook visitors and reel them in for the conversion. Make a heading and value proposition that tells visitors more about your brand, products and services you offer. Create a concise and clear pitch about how you can solve the problem/s of a potential customer.
Trust signals, an organized page layout, and a clear value proposition are only some of the ways to improve the effectiveness of your landing pages. Implementing these will give you a competitive advantage over the competition.