Businessman clicking SEO on a virtual screenAfter a little over a month, we will soon welcome 2018. The new year will bring with it new opportunities for individuals and businesses alike. New opportunities also arise for businesses to improve their search engine optimization (SEO) campaigns and raise their marketing game. You can learn these new opportunities below, and prepare for them with the help of your New York SEO company.

Track New SERP Features

Search engine results pages have evolved from simple page lists to myriad page jungles. You can expect more features to improve on the current SERPs. You can exploit this evolution by tracking your website’s rankings on the features as well as identify the features that your keywords show up for. Tracking can better help you target your SEO in 2018.

Link-Build the Right Way

Link-building continues to serve as a cornerstone for great SEO although you will face challenges. Many businesses resort to illegitimate link-building methods and ultimately suffer for it. You can be a step ahead of those businesses, however, by link-building the right way. Clean up your backlink profile regularly and grow your link profile naturally to stay ahead.

Prepare for Mobile Indexing

Google may be implementing mobile-first indexing fully in 2018. You can prepare your website ahead of time by optimizing your website and content for mobile. You can make sure they stay informative and load fast to rank high on Google. You can also adopt Accelerated Mobile Pages (AMP) to accelerate page load times even more.

Stay Relevant

Of course, relevance still has weight in your Google rankings. You can create great content and have Google recognize that by studying great content in your niche. With the help of software, you can identify the features that great content share. You can then integrate the same features into your content creation to make produced content great.

With the glimpses you have had above, you can get a jump start on your 2018 campaigns. With the help of an SEO company, you will set yourself as a leading company in the new year.