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A website developer at workFor every award-winning website, there are literally millions of others whose traffic will remind you of U.S. Route 50, which Life Magazine called “The Loneliest Road in America” because virtually nobody travels there. If you're setting up a website for your business, that’s not the direction you want to take.

How can yours stand out among the world’s 876 million websites? EVM Digital noted that one good way is to enlist the services of professionals specializing in web design in Alexandria, Minnesota. You can also do a quick Google search of digital marketing companies in your area.

Whatever choice you make, always keep in mind that your website only has about 50 milliseconds to capture the interest of a visitor and make them stay there longer. To ensure site engagement, make sure your web design has the following characteristics:

1. Has responsive elements

It doesn't matter whether your website is being viewed on a smartphone, tablet, laptop, or desktop. The user experience should be consistently pleasant and rewarding in any of them. The easiest way to turn off a visitor is for your website to exhibit usability blunders like links that are hard to click or won’t do anything when clicked.

2. Compels the consumer to do something

Design elements (if done right) should lead visitors toward making a desirable action while on your website, such as purchasing a product, requesting for more information, or even simply opting in.

3. Captures customer info

A homepage with special offers, like an instant discount or free shipping, is valuable. With visitors leaving contact details, such as a phone number or an email address, it will be relatively easier to get them to return to your website.

4. Has top quality content

If your website looks great yet the content is terrible, nobody will be staying there long or even take action on-site. Pay equal attention to the actual writing because this is how you engage your customers.

5. Offers security

You wouldn’t want your customers’ vital information falling into the wrong hands, right? Aside from it being bad for business, you will be opening yourself up to class suits and other legal issues. Make sure your website’s themes and plugins are updated regularly and that it has real-time protection like Wordfence. You can also use CAPTCHA to prevent automated attacks.

A website with these top qualities should be able to help connect consumers to your business. By avoiding common design mistakes, you can be sure that what you have created is like a gift that keeps on giving.

Terohan Nula

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