March 20, 2019
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youtubeYouTube users who rely on paying marketers to inflate the number of views for their videos may see their strategy coming to an end as the video sharing site intensifies its crackdowns on fake views.


Software engineer Philipp Pfeiffenberger said the crackdown is part of their long-standing effort to keep YouTube authentic and full of meaningful interactions. Part of the new strategies includes a periodic audit by YouTube on the ‘views’ a video has received.

“When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities,” Pfeiffenberger said in a blog post.

Validate and Remove Fake Views

Pfeiffenberger said that while YouTube would scan views for spam immediately after they occurred, the site will now “periodically validate the video’s view count, removing fraudulent views as new evidence comes to light.”

The video-sharing platform does not expect this approach to affect “more than a minuscule fraction of videos on YouTube,” but expects it to improve the accuracy of view counts and maintain “the trust of our fans and creators.”

“YouTube isn’t just a place for videos; it’s a place for meaningful human interaction. Whether it’s views, likes, or comments, these interactions both represent and inform how creators connect with their audience. That’s why we take the accuracy of these interactions very seriously,” Pfeiffenberger said.

Terohan Nula