A straight smile is a physical attribute highly coveted by many. Recent studies have shown that the condition of the teeth is a strong indicator of a person’s professionalism, competence and trustworthiness in their respective fields. To address an uneven smile, Orthodontists would often recommend metal braces to their patients.
Long gone are the days, however, when metal braces were the only option for a straighter, healthier-looking smile. Invisalign braces are a revolutionary treatment that involves a series of bespoke, removable and clear aligners that are designed to gently move your teeth to their prescribed position. Patients see excellent results in a shorter period of time.
The Tesla of Orthodontics
In less than fifteen years, Elon Musk became one of the most renowned tech giants in the world. He and his team were behind Tesla, a huge automaker in the United States. Tesla has grown exponentially since it began and, to this day, continues to be a game-changing innovator.
Keith Speights, a writer for Motley Fool, likens Tesla to Invisalign. In the field of dentistry and orthodontics, Align Technology paved the way for innovative teeth-straightening treatments. It weakened the ‘metal mouth’ stigma associated with traditional braces and helped patients all over the world straighten their teeth in a non-invasive and aesthetically unobtrusive manner.
Good for the Business
Tesla has ‘only scratched the surface’ of its economic potential, says Speights. Its newer and upcoming models have the power to open up the electric car market to new buyers with modest price tags.
Similarly, Invisalign’s current sales are only the beginning of its impending success. It leads the dental industry in teeth-straightening procedures and constantly searches for new ways to repair several types of malocclusions. International statistics saw a sales growth of 37.4% earlier in 2017 – the number won’t fall anytime soon.
Tesla and Invisalign are two key players in their own respective industries. The same way Tesla shook the vehicle market, Invisalign continues to be the ideal teeth-straightening treatment, both for practitioners and patients.